The i-zation of Society, Religion, and Neoliberal Post-Secularism by Adam Possamai

Author:Adam Possamai
Language: eng
Format: epub
Publisher: Springer Singapore, Singapore

The McDonaldization of Society and New Cathedrals of Consumption

As explored by Weber, the type of rationality which led to the fetishization of growth (if necessary, at the expense of the perpetuation of custom) was crucial in the development of new forms of organizations and large-scale bureaucracies. Ritzer later adapted this argument to late modernity and claimed that this process of rationalization spread out from these large-scale organizations and filtered into our everyday lives. Ritzer uses the McDonald’s fast-food restaurant chain as a model. Each small restaurant individually (one building in a strip mall) is a simple provider which does not offer complex recipes. It is, however, part of a large-scale organization that uses calculative rationality in each of its restaurants.McDonaldization […] is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. (Ritzer 1993: 1)

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